Former Amazon Prime Video Executive to Lead Strategy at AI Talent Studio Xicoia

Xicoia, positioning itself as the world’s first AI talent studio and the creator behind virtual artist Tilly Norwood, has announced a strategic executive appointment. Mark Whelan, who previously held leadership roles at Amazon Prime Video, is joining the team as Head of Strategy and Operations.
In his new position, Whelan will work closely with CEO and Particle6 creative lead founder Eline van der Velden. Last year, Van der Velden spoke in depth with The Hollywood Reporter about her ambitious plans for Hollywood domination. Now, Whelan’s task is to scale this bold vision.
The primary focus will be accelerating the development of AI actress Tilly Norwood and launching the “Tillyverse.” As explained by the studio, this will be a dynamic, constantly evolving digital universe where Tilly and a new generation of AI-generated characters can “live, collaborate and build careers.” The project is scheduled to launch in the second half of this year.