Mirakl Launches First Brand Campaign “Santa Quits,” Created Entirely with AI

Mirakl, a global leader in e-commerce platform solutions, has unveiled its debut advertising campaign, “Santa Quits.” This groundbreaking 60-second holiday spot, created solely using artificial intelligence, marks the brand’s entry into creative advertising and demonstrates AI’s transformative role in both commerce and creativity.

Developed in collaboration with the Australian AI production studio AiCandy, the campaign launches at a pivotal moment for the industry—on the cusp of the era of “agentic commerce.” In this new paradigm, intelligent AI agents will autonomously make purchases on behalf of consumers and businesses.

Behind the light-hearted holiday storyline lies a serious business message: traditional companies need modern technological solutions to meet rising expectations. Just as Santa couldn’t handle Christmas preparations alone, businesses require advanced platforms like Mirakl Nexus to scale operations, automate complex processes, and deliver seamless customer service.

“This campaign is a statement of our mission as a company. We don’t just talk about innovation—we build it. By using AI to create our first ad campaign, we are putting into practice the very approach we help our clients implement,” commented Hugo Weber, Vice President at Mirakl.

The campaign will launch across global digital and social media during the 2025 holiday season. Its rollout will include sponsored content on LinkedIn, features in leading industry publications, and advertising on YouTube. The release timing—in the final days before Christmas—symbolizes the Mirakl platform’s ability to solve last-minute challenges.

Creative & Technical Production: AiCandy (Australia).
AI Models Used: Veo, Kling, Runway, Sora, Suno, and others.
Media Buying Agency: SPN (part of Cosmo5).